Insights & Perspectives

SEPTEMBER 2026

MARKETING

AI in Digital Marketing

Learn how AI and automation transform digital marketing analytics—from predictive churn models to automated anomaly detection and campaign reporting.

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AUGUST 2026

DATA SCIENCE

SQL for Data Analysts

Master essential SQL concepts for data analysis. Learn CTEs, window functions, and complex joins with practical business examples and query breakdowns.

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AUGUST 2026

DATA SCIENCE

Looker Studio & BigQuery

Learn how to build automated, fast, and scalable marketing dashboards by connecting GA4 to Looker Studio via BigQuery. Say goodbye to quota limits.

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AUGUST 2026

DATA SCIENCE

AI Web Scraping

Learn how to build resilient AI web scraping pipelines with Python to track competitor prices, product catalogs, and market data.

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AUGUST 2026

DATA SCIENCE

AI Customer Segmentation

Learn how to combine RFM modeling and Python AI algorithms to segment customers, increase retention, and optimize lifetime value in marketing campaigns.

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JULY 2026

AUTOMATION

Python for Marketers

In this guide, I will share five practical automation scripts tailored to common marketing problems—complete with concept explanations and the specific Python libraries you need.

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JULY 2026

DATA SCIENCE

GA4 to BigQuery SQL Guide

Fortunately, GA4 offers a native, free export link to Google BigQuery. Instead of viewing aggregated reports, you get raw, event-level logs delivered directly to your cloud data warehouse.

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JULY 2026

MARKETING

How to Measure Marketing ROI

Every marketing team faces the exact same question from executive leadership: "Which of our marketing channels are actually driving revenue?"

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