About Ajmal
WHO I AM: I'm a Data Analyst specializing in Digital & Marketing Analytics, helping businesses transform customer, marketing, and operational data into actionable insights.
Helping Businesses Make Better Decisions with Data
I am a Data Analyst with over four years of experience working across digital marketing, business intelligence, and analytics. My work focuses on converting complex datasets into clear, actionable insights that support business growth, improve customer experiences, and optimize marketing performance.
I have worked with organizations across India, the UAE, and Qatar, developing dashboards, analyzing customer and campaign data, automating reporting workflows, and delivering analytics solutions that help stakeholders make informed decisions. I believe that successful analytics combines technical expertise with business understanding, transforming data into measurable outcomes.
Professional Timeline
Senior Analyst - Business & Marketing
AL BARR FMS LLCSupported business and marketing decision-making through analysis of CRM, sales, customer engagement, and operational data. Developed KPI dashboards, evaluated lead and customer trends, and delivered insights to improve acquisition, retention, and business performance.
Data Analyst – Digital & Marketing Analytics
BG Soft SolutionsDelivered data-driven insights across SEO, Google Ads, Meta Ads, and website performance. Used SQL, Python, web scraping, and BI dashboards to structure marketing data, track KPIs, conduct competitor analysis, and identify opportunities for digital growth.
Data Analyst – Marketing Analytics
Cloudex369 IT SolutionsLed analytics and reporting across website traffic, paid advertising, SEO, and customer acquisition activities. Implemented GA4 tracking, evaluated campaign and user behavior data, and developed reporting workflows and dashboards to support marketing optimization and performance measurement.
Data Science Consultant
Rubixe (Internship)Applied data science techniques to real-world datasets through data preparation, exploratory analysis, statistical analysis, and predictive modeling. Used Python, Pandas, and Tableau to uncover patterns, evaluate model outputs, and communicate analytical findings through visual reports.
Tools & Technologies
Analytics
- Business Analytics
- Marketing Analytics
- Customer Analytics
- Statistical Analysis
- KPI Measurement
- Funnel Analysis
Data & Automation
- SQL
- Python
- Data Transformation
- Web Scraping
- Reporting Automation
- Database Management
BI & Visualization
- Tableau
- Power BI
- Looker Studio
- Dashboard Development
- Data Visualization
- Business Reporting
Marketing Analytics
- Google Analytics 4 (GA4)
- Google Ads
- Meta Ads
- SEO Analytics
- Conversion Tracking
- Campaign Performance
Academic Background
Academic Qualification
B.Tech in Computer Science & Engineering
A P J Abdul Kalam Technological University (2017 - 2021)
Professional Credential
Certified Data Scientist
International Association of Business Analytics Certification (IABAC)
Let's Work Together
Whether you're looking for data analytics, dashboards, automation, or marketing analytics solutions, I'd be happy to discuss your project, collaboration, or career opportunity.